The energy drink manufacturer Black Monster has become an official partner of the EPICENTER series of esports tournaments in 2018. EPICENTER XL, a Dota 2 tournament with a $1,000,000 prize pool, will be the third event in the series to be supported by Black Monster.
Black Monster’s year-long contract will include the brand’s media integration and active product placement at EPICENTER as well as a range of offline activities for tournament attendees. The company will hold a series of contests, a ticket giveaway for the EPICENTER finals, and signing sessions by leading esports players.
Black Monster has traditionally supported action-filled spectator sports including esports, snowboarding, motorcycle speedway, football, car racing, and others. The energy drink manufacturer devotes particular attention to electronic sports, being a sponsor of leading esports organizations, an organizer of tournaments under its own brand, and an esports content creator. This has provided Black Monster with efficient tools of communication with its target audience of active, forward-thinking young people.
Maxim Maslov, CEO, Epic Esports Events: “We have cooperated with Black Monster on the EPICENTER tournament series before, and each time was a great pleasure. As practice and feedback has shown, our partnership brings joy to the viewers, who eagerly take part in Black Monster contests and activities. Such initiatives go a long way towards creating the unforgettable festive atmosphere of EPICENTER tournaments.”
EPICENTER XL is a Dota 2 tournament due to be held in Moscow from April 27 to May 6 as the historically first Major-status esports event on Russian soil. The tournament will receive support from Valve. Winning at EPICENTER XL will earn Dota 2 teams qualification points which will count towards a direct invite to The International 2018.
Epic Esports Events specializes in organizing international competitions, and was the organizer for the EPICENTER Dota 2 and CS:GO tournaments held in Moscow and St. Petersburg in 2016–17. Over 24 million viewers around the world followed the first EPICENTER: Moscow tournament. At Europe’s leading EuBEA awards in 2016, that tournament got the prize for the best event in Europe in the Live Entertainment industry.
The second EPICENTER: Moscow, Russia’s first world-class CS:GO tournament, received ample coverage in domestic as well as international media. Over 12 thousand spectators attended the finals of October 2017’s EPICENTER: Saint Petersburg in CS:GO, and a total of over 30 million viewers watched its livestreams online.