Tinkoff Bank - new partner of EPICENTER: Moscow!

EPICENTER: Dota 2

Tinkoff Bank and Epic Esports Events invite esports fans to the EPICENTER: Moscow Dota 2 tournament

Tinkoff Bank, the world’s largest online bank, is to sponsor an upcoming international Dota 2 esports tournament from the EPICENTER: Moscow series. Tinkoff will be one of the first banks to support esports in Russia.
 
Held in Moscow for the third time, the tournament will become one of this year’s key events for millions of electronic sports fans in the CIS. The group stage of the tournament is scheduled for June 4–7. The finals will be held at the VTB Ice Palace sports arena on July 9–11. Ten best teams will compete for the $500,000 prize pool.
 
The tournament is organized by Epic Esports Events. Their first EPICENTER: Moscow Dota 2 tournament was watched by over 24 million viewers all over the world. At Europe’s leading EuBEA awards, the tournament got the prize for the best event in Europe in the Live Entertainment industry. 

Darya Ermolina, head of public relations at Tinkoff Bank:

“We invite all esports fans to the EPICENTER: Moscow Dota 2 event, where they can cheer for the finalists of this international tournament and obtain our gamer-oriented credit card, Tinkoff ALL Games. As a special feature for those attending the e-tournament, we have added an extra field to the card where they can specify their in-game handle besides their first and last name. Attendees of the championship will be the first to get the opportunity to test this new feature of our cards. This is the first esports event that Tinkoff Bank is participating in, and we plan to engage more actively with esports audiences in the future”.

Maxim Maslov, Epic Esports Events general manager:

“Tinkoff Bank has firmly established itself as the most modern, technologically advanced and convenient partner in the retail financial services sector. We know that these are the qualities gamers prefer when choosing a bank; indeed, it is no secret that our audience is among the best-informed and most exacting. I am very glad that Tinkoff Bank has partnered with us on Epicenter: our cooperation will definitely help us towards creating an incredible esports show”.

The ALL Games credit card was designed specially for gamers. Card holders receive a bonus of 1.5% of the amount spent on every purchase, with a greater bonus of 5% for purchases at gaming stores and the online platforms Steam, Origin, 1C Interes, Xbox Games, and Playstation Store. 

The card bonuses (1 bonus point is equivalent to 1 ruble) can be spent on the following:

  • games and content on Steam, Origin, 1C Interes retail and online stores, Xbox Games and PlayStation Store, Blizzard, IGG, Gamenet, and Gaijin;

  •  any purchases in games and electronics stores including MVideo, Ulmart, Eldorado, and MediaMarkt;

  • in-game purchases in World of Warcraft, World of Tanks, Lineage II, League of Legends, Eve Online, Star Wars the Old Republic, and War Thunder. 

The maximum credit limit on the credit card is 700,000 rubles. The interest-free period, during which no interest is charged on purchases using the card, is up to 55 days. The annual service fee is 900 rubles.
 

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Tinkoff is a leading online provider of financial services with over 5 million customers across Russia. Leveraging its high-tech proprietary online platform, Tinkoff has no branches and acquires and services its customers via online channels and its call centre. The bank was founded in 2006 by the entrepreneur Oleg Tinkov.

The bank’s product range includes daily banking (credit and debit cards, payments, money transfers), savings, investments, loyalty programs, travel services, SME services, mortgage platform, and insurance. With its special focus on mobile business, the bank offers mobile applications both for its customer base (Mobile Bank) and beyond it (Traffic Fines, MoneyTalk, Card 2 Card instant money transfers).

Tinkoff is transitioning to become an online financial marketplace, Tinkoff.ru, which offers an entire range of both own brand and partner retail financial services via mobile and desktop.

As at March 1, 2017, the bank was the second largest player in the Russian credit card market, with a market share of 10.6%. The FY2016 IFRS net income of the parent company, TCS Group Holding PLC, which includes Tinkoff Bank and the insurance company Tinkoff Insurance, amounted to RUB 11bn; return on equity stood at 43%.

Banki.ru, Russia’s largest financial news portal, named Tinkoff Bank the Bank of the Year 2016. In October 2016 Tinkoff Bank was named the largest independent global direct bank by Frost & Sullivan. In 2016 and 2015, the Global Finance magazine named Tinkoff Bank as the Best Consumer Digital Bank in Russia. In 2016, the bank also won Global Finance’s Best Integrated Consumer Bank Site award. In 2016, Tinkoff Bank was named the Best Digital Bank in the CEE by Euromoney. Its mobile application was recognised as the best in Russia by Markswebb Rank & Report in 2014, 2015 and 2016, and by Deloitte for four years in a row in 2013–2016.
 

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Epic Esports Events specializes in organizing international competitions, and was the organizer for the EPICENTER: Moscow Dota 2 tournament held in May 2016. The first EPICENTER: Moscow tournament was followed by over 24 million viewers worldwide.

At Europe’s leading EuBEA awards in 2016, the tournament got the prize for the best event in Europe in the Live Entertainment industry. A total of 1,000 applications for the awards had been entered in 21 nominations, with 114 events shortlisted. 

The second EPICENTER: Moscow, Russia’s first world-class CS:GO tournament, received ample coverage in domestic as well as international media. The finals were broadcast on the nationwide Match TV channel, and gathered over 14 million online views.

ESforce Holding is one of the world’s largest eSports organizations, and the leader in electronic sports in Russia. ESforce is a holding company that integrates all key areas of the eSports business, from organizing international tournaments and professional content creation to publishing and advertising activities, as well as online retail sales of eSports-themed merchandise.

ESforce owns over 180 popular online resources with a combined audience of 16 million followers and 96 million annual unique visitors, which provide an 80-percent reach to eSports broadcast viewers in Russia and the CIS, as well as access to a significant share of relevant international audiences.

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Additional information is available to media representatives from the ESforce Holding press service at pr@esforce.org