22 June 2019
The Russian subsidiary of the worldwide-known movie studio Sony Pictures Entertainment will become a partner of EPICENTER Major Dota 2 international tournament. The series with a prize pool of $1 000 000 will take place in Moscow on June 22-30.
As part of the partnership agreement with the American movie producer and publisher, viewers of EPICENTER Major’s Russian Twitch broadcast will be shown ads on the studio’s new release, “Spider-Man: Far from Home”. The story of a Marvel universe superhero will see light on June 28 internationally and on July 4 in Russian cinemas. A specialized advertising agency group, OMD OM GROUP, is promoting the movie together with Sony Pictures in Russia.
The partnership with EPICENTER Major marks the first integration of Sony Pictures studio into a Russian esports series, but not the first one on an international level. In the previous year, the company entered into an agreement with Super League Gaming to promote an animated movie “Spider-Man: Into the Spider-Verse” among esports fans. In turn, EPICENTER Dota 2 series has a history of being a promotional platform for international movie openings.
Epic Esports Events, a member of ESforce Holding, is the organizer of EPICENTER Major series. The tournament operator specializes in hosting international competitions and is the organizer of EPICENTER series in Dota 2 and CS:GO in Moscow and Saint Petersburg. Their first Dota 2 series was deemed the best Live Entertainment event by a leading European award EUBEA 2016, and EPICENTER XL 2019 was awarded the first place in nomination Russian Event per Eventex Awards
“Walt Disney Studios Sony Pictures Releasing” is a joint enterprise founded by international companies Buena Vista International, Inc. (BVI) and Sony Pictures Releasing International for the purpose of the studios’ motion picture distribution on the territory of Commonwealth of Independent States.
Sony Pictures Releasing International (SPRI) is a subdivision of Sony Pictures Entertainment (SPE) that belongs to a Japanese corporation Sony. SPRI engages in distribution and marketing of «Columbia Pictures», «TriStar», «Screen Gems», «CBS Films», «Sony Pictures Animation» and «Aardman Animations» movies in 130 countries worldwide.
ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities as well as online retail sales of esports-themed merchandise. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.